The Pursuit of New Product Development

Written By Marc Annacchino
The Pursuit of New Product Development
  • Publsiher : Elsevier
  • Release : 01 April 2011
  • ISBN : 9780080468327
  • Pages : 536 pages
  • Rating : 4/5 from 21 reviews
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Read or download book entitled The Pursuit of New Product Development written by Marc Annacchino which was release on 01 April 2011, this book published by Elsevier. Available in PDF, EPUB and Kindle Format. Book excerpt: Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today’s global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead. · Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle · Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance. · Shows how to better identify and target product value propositions in product line extensions and in securing new markets

The Pursuit of New Product Development

The Pursuit of New Product Development
  • Author : Marc Annacchino
  • Publisher : Elsevier
  • Release Date : 2011-04-01
  • Total pages : 536
  • ISBN : 9780080468327
GET BOOK

Summary : Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand ...

The Pursuit of New Product Development

The Pursuit of New Product Development
  • Author : Marc A. Annacchino
  • Publisher : Unknown
  • Release Date : 2007
  • Total pages : 512
  • ISBN : 9780080468327
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Summary : The pursuit of New Product Development is an extended and in-depth study of Product Development as it fits into the broader subject of the entire product business development process. The expansion and refocus within the subject area from Annacchino's first Elsevier book will occur through the inclusion of new material, ...

Innovation Management and New Product Development

Innovation Management and New Product Development
  • Author : Paul Trott
  • Publisher : Pearson Education
  • Release Date : 2005
  • Total pages : 536
  • ISBN : 9780080468327
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Summary : This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups....

MARKETING MANAGEMENT 4E

MARKETING MANAGEMENT 4E
  • Author : Rajan Saxena
  • Publisher : Tata McGraw-Hill Education
  • Release Date : 2009
  • Total pages : 883
  • ISBN : 9780080468327
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Summary : Download or read online MARKETING MANAGEMENT 4E written by Rajan Saxena, published by Tata McGraw-Hill Education which was released on 2009. Get MARKETING MANAGEMENT 4E Books now! Available in PDF, ePub and Kindle....

Managing Innovation What Do We Know About Innovation Success Factors

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  • Author : Brem Alexander,Tidd Joe,Daim Tugrul U
  • Publisher : World Scientific
  • Release Date : 2019-03-22
  • Total pages : 400
  • ISBN : 9780080468327
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Summary : Managing Innovation is a three-part series covering contemporary technology and innovation management research areas. Each volume comprises key articles from both the International Journal of Innovation Management and the International Journal of Innovation and Technology Management, published by World Scientific, and provides an international, disciplinary approach across its broad coverage ...

Digital Media and Innovation

Digital Media and Innovation
  • Author : Richard A. Gershon
  • Publisher : SAGE Publications
  • Release Date : 2016-02-11
  • Total pages : 280
  • ISBN : 9780080468327
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Summary : Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying ...

Design Engineering Manual

Design Engineering Manual
  • Author : Mike Tooley
  • Publisher : Elsevier
  • Release Date : 2009-10-30
  • Total pages : 610
  • ISBN : 9780080468327
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Summary : Design Engineering Manual offers a practical guide to the key principles of design engineering. It features a compilation of extracts from several books within the range of Design Engineering books in the Elsevier collection. The book is organized into 11 sections. Beginning with a review of the processes of product development ...

Deep Data Analytics for New Product Development

Deep Data Analytics for New Product Development
  • Author : Walter R. Paczkowski
  • Publisher : Routledge
  • Release Date : 2020-02-19
  • Total pages : 266
  • ISBN : 9780080468327
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Summary : This book presents and develops the deep data analytics for providing the information needed for successful new product development. Deep Data Analytics for New Product Development has a simple theme: information about what customers need and want must be extracted from data to effectively guide new product decisions regarding concept ...

Transdisciplinary Engineering Crossing Boundaries

Transdisciplinary Engineering  Crossing Boundaries
  • Author : M. Borsato,N. Wognum,M. Peruzzini
  • Publisher : IOS Press
  • Release Date : 2016-10-13
  • Total pages : 1152
  • ISBN : 9780080468327
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Summary : The Concurrent Engineering (CE) approach was developed in the 1980s, based on the concept that different phases of a product life cycle should be conducted concurrently and initiated as early as possible within the Product Creation Process (PCP). CE concepts have matured and become the foundation of many new ideas, ...

Cooperative Research Ventures and New Product Development

Cooperative Research Ventures and New Product Development
  • Author : Aric Rindfleisch
  • Publisher : Unknown
  • Release Date : 1998
  • Total pages : 324
  • ISBN : 9780080468327
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Summary : Download or read online Cooperative Research Ventures and New Product Development written by Aric Rindfleisch, published by which was released on 1998. Get Cooperative Research Ventures and New Product Development Books now! Available in PDF, ePub and Kindle....

Key Management Models

Key Management Models
  • Author : Steven ten Have,Wouter ten Have,Frans Stevens,Marcel vander Elst,Fiona Pol-Coyne
  • Publisher : Pearson Education
  • Release Date : 2003
  • Total pages : 214
  • ISBN : 9780080468327
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Summary : The most influential management models in the world from activity-based costing to value chain analysis: what they mean and when to use them....

Computational Methods for Polymers

Computational Methods for Polymers
  • Author : Masoud Soroush
  • Publisher : MDPI
  • Release Date : 2020-12-10
  • Total pages : 320
  • ISBN : 9780080468327
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Summary : This book presents recent advances in computational methods for polymers. It covers multiscale modeling of polymers, polymerization reactions, and polymerization processes as well as control, monitoring, and estimation methods applied to polymerization processes. It presents theoretical insights gained from multiscale modeling validated with exprimental measurements. The book consolidates new computational ...

New Product Development

New Product Development
  • Author : Marc A. Annacchino
  • Publisher : Butterworth-Heinemann
  • Release Date : 2003
  • Total pages : 567
  • ISBN : 9780080468327
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Summary : Covers the entire process of product development from idea to launch without missing a step!...

Technology Development

Technology Development
  • Author : Tugrul U. Daim,Ramin Neshati,Russell Watt,James Eastham
  • Publisher : Springer
  • Release Date : 2014-05-28
  • Total pages : 300
  • ISBN : 9780080468327
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Summary : Developing new products, services, systems and processes has become an imperative for any firm expecting to thrive in today’s fast-paced and hyper-competitive environment. This volume integrates academic and practical insights to present fresh perspectives on new product development and innovation, showcasing lessons learned on the technological frontier. The first ...

Using Inventions in the Public Domain

Using Inventions in the Public Domain
  • Author : World Intellectual Property Organization
  • Publisher : WIPO
  • Release Date : 2020-06-22
  • Total pages : 75
  • ISBN : 9780080468327
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Summary : This guide is designed to help researchers, inventors and entrepreneurs gain access to and use technology and business information and knowledge in the public domain, for the development of new innovative products and services in their own country. The focus of the guide is on information and technology disclosed in ...