Strategic Marketing Decision Making within Japanese and South Korean Companies

Written By Yang-Im Lee
Strategic Marketing Decision Making within Japanese and South Korean Companies
  • Publsiher : Elsevier
  • Release : 30 November 2008
  • ISBN : 1780632509
  • Pages : 364 pages
  • Rating : 4/5 from 21 reviews
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Read or download book entitled Strategic Marketing Decision Making within Japanese and South Korean Companies written by Yang-Im Lee which was release on 30 November 2008, this book published by Elsevier. Available in PDF, EPUB and Kindle Format. Book excerpt: This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and various problems are cited in the text and solutions are offered that reinforce the theories and concepts covered. A number of case studies highlight the link between theory and practice, and the work is structured in a way that allows the reader to think through and reflect upon the key issues associated with decision-making within Japanese and South Korean companies. The work is academically underpinned and contains relevant insights for practising managers The authors draw upon their marketing and management knowledge and expertise in order to contribute to a developing body of general management theory The methodological approach outlined in the book will facilitate a deeper understanding of how national cultural value systems are linked with organizational cultural value systems, and this will enhance interdisciplinary research approaches

Strategic Marketing Decision Making within Japanese and South Korean Companies

Strategic Marketing Decision Making within Japanese and South Korean Companies
  • Author : Yang-Im Lee,Peter Trim
  • Publisher : Elsevier
  • Release Date : 2008-11-30
  • Total pages : 364
  • ISBN : 1780632509
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Summary : This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace ...

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  • Publisher : Springer Nature
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  • ISBN : 1780632509
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Summary : Download or read online Marketing Management written by Rajan Saxena, published by Tata McGraw-Hill Education which was released on 2005-06-01. Get Marketing Management Books now! Available in PDF, ePub and Kindle....

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