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- Social Media in the Marketing Context
- Author : Cherniece J. Plume
- Publsiher : Chandos Publishing
- Release : 30 September 2016
- ISBN : 008101757X
- Pages : 182 pages
- Rating : 4/5 from 21 reviews
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Read or download book entitled Social Media in the Marketing Context written by Cherniece J. Plume which was release on 30 September 2016, this book published by Chandos Publishing. Available in PDF, EPUB and Kindle Format. Book excerpt: Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice. includes extensive literature search on social media in the context of the marketing discipline provides key areas for future research and recommendations for practitioners shows the importance for marketers of understanding individual behaviour on social media
- Author : Cherniece J. Plume,Yogesh K. Dwivedi,Emma L. Slade
- Publisher : Chandos Publishing
- Release Date : 2016-09-30
- Total pages : 182
- ISBN : 008101757X
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Summary : Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries ...
- Author : Githa Heggde,G. Shainesh
- Publisher : Springer
- Release Date : 2018-02-08
- Total pages : 226
- ISBN : 008101757X
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Summary : This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are still struggling with the profound impact of ...
- Author : Elvira Ismagilova,Yogesh K. Dwivedi,Emma Slade,Michael D. Williams
- Publisher : Springer
- Release Date : 2017-02-15
- Total pages : 138
- ISBN : 008101757X
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Summary : This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in ...
- Author : Yogesh K. Dwivedi,Matti Mäntymäki,M.N. Ravishankar,Marijn Janssen,Marc Clement,Emma L. Slade,Nripendra P. Rana,Salah Al-Sharhan,Antonis C. Simintiras
- Publisher : Springer
- Release Date : 2016-08-22
- Total pages : 730
- ISBN : 008101757X
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Summary : This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy ...
- Author : Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
- Publisher : Springer Nature
- Release Date : 2019-11-11
- Total pages : 339
- ISBN : 008101757X
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Summary : This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It ...
- Author : Dr Paula Peres,Dr Anabela Mesquita
- Publisher : Academic Conferences Limited
- Release Date : 2015-07-06
- Total pages : 686
- ISBN : 008101757X
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Summary : Complete proceedings of the 2nd European Conference on Social Media Porto Portugal Published by Academic Conferences and Publishing International Limited...
- Author : Hajli, Nick
- Publisher : IGI Global
- Release Date : 2015-04-30
- Total pages : 440
- ISBN : 008101757X
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Summary : To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of ...
- Author : Gabriele Meiselwitz
- Publisher : Springer Nature
- Release Date : 2022-06-16
- Total pages : 675
- ISBN : 008101757X
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Summary : This two-volume set LNCS 13315 and 13316 constitutes the refereed proceedings of the 14th International Conference on Social Computing and Social Media, SCSM 2022, held as part of the 24rd International Conference, HCI International 2022, which took place in June-July 2022. Due to COVID-19 pandemic the conference was held virtually. The total of 1276 papers and 275 ...
- Author : Bikramjit Rishi,Subir Bandyopadhyay
- Publisher : Routledge
- Release Date : 2017-07-28
- Total pages : 328
- ISBN : 008101757X
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Summary : In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media ...
- Author : Angeline Close Scheinbaum
- Publisher : Routledge
- Release Date : 2017-09-14
- Total pages : 248
- ISBN : 008101757X
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Summary : The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present ...
- Author : Dave Evans
- Publisher : John Wiley & Sons
- Release Date : 2010-09-14
- Total pages : 380
- ISBN : 008101757X
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Summary : If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will ...
- Author : Stephan Dahl
- Publisher : SAGE
- Release Date : 2018-03-05
- Total pages : 296
- ISBN : 008101757X
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Summary : The Second Edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing whilst taking a thorough refreshment of the cases, examples and the literature....
- Author : Shiv Singh,Stephanie Diamond
- Publisher : John Wiley & Sons
- Release Date : 2020-02-11
- Total pages : 448
- ISBN : 008101757X
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Summary : Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale—often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, ...
- Author : Yogesh K. Dwivedi,Nripendra P. Rana,Emma L. Slade,Mahmud A. Shareef,Marc Clement,Antonis C. Simintiras,Banita Lal
- Publisher : Springer
- Release Date : 2018-04-11
- Total pages : 425
- ISBN : 008101757X
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Summary : This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make useful societal contributions through knowledge exchange. EMs offer enormous opportunities, but realizing them is both challenging and risky due to inherent uncertainties of such markets. EM’s also have unique characteristics ...
- Author : Tracy L. Tuten
- Publisher : SAGE Publications Limited
- Release Date : 2020-11-28
- Total pages : 488
- ISBN : 008101757X
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Summary : **Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.” TAA Judges Panel The market ...
