Practical Web Analytics for User Experience

Written By Michael Beasley
Practical Web Analytics for User Experience
  • Publsiher : Newnes
  • Release : 21 June 2013
  • ISBN : 0124046940
  • Pages : 256 pages
  • Rating : 4/5 from 21 reviews
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Read or download book entitled Practical Web Analytics for User Experience written by Michael Beasley which was release on 21 June 2013, this book published by Newnes. Available in PDF, EPUB and Kindle Format. Book excerpt: Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders

Practical Web Analytics for User Experience

Practical Web Analytics for User Experience
  • Author : Michael Beasley
  • Publisher : Newnes
  • Release Date : 2013-06-21
  • Total pages : 256
  • ISBN : 0124046940
GET BOOK

Summary : Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. ...

Measuring the User Experience

Measuring the User Experience
  • Author : Bill Albert,Tom Tullis
  • Publisher : Morgan Kaufmann
  • Release Date : 2022-02-08
  • Total pages : 384
  • ISBN : 0124046940
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Summary : Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its third edition, the authors have expanded on the ...

Analyzing Analytics

Analyzing Analytics
  • Author : Edson C. Tandoc Jr.
  • Publisher : Routledge
  • Release Date : 2019-05-24
  • Total pages : 82
  • ISBN : 0124046940
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Summary : Analyzing Analytics: Disrupting Journalism One Click at a Time critically examines how journalists use web analytics in their work and the implications of that use. Now that web analytics has become deeply embedded in newsrooms, its impact on journalism is even more potent. Documenting the different ways web analytics has ...

ICAS2014 International Conference on Analytics Driven Solutions

ICAS2014 International Conference on Analytics Driven Solutions
  • Author : Eduardo Rodriguez,Department of Leisure Studies Greg Richards,Greg Richards
  • Publisher : Academic Conferences Limited
  • Release Date : 2014-09-10
  • Total pages : 192
  • ISBN : 0124046940
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Summary : Download or read online ICAS2014 International Conference on Analytics Driven Solutions written by Eduardo Rodriguez,Department of Leisure Studies Greg Richards,Greg Richards, published by Academic Conferences Limited which was released on 2014-09-10. Get ICAS2014 International Conference on Analytics Driven Solutions Books now! Available in PDF, ePub and Kindle....

Improving the User Experience through Practical Data Analytics

Improving the User Experience through Practical Data Analytics
  • Author : Mike Fritz,Paul D. Berger
  • Publisher : Morgan Kaufmann
  • Release Date : 2015-03-03
  • Total pages : 396
  • ISBN : 0124046940
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Summary : Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data—not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated ...

The Analytics Process

The Analytics Process
  • Author : Eduardo Rodriguez
  • Publisher : CRC Press
  • Release Date : 2017-02-17
  • Total pages : 256
  • ISBN : 0124046940
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Summary : This book is about the process of using analytics and the capabilities of analytics in today’s organizations. Cutting through the buzz surrounding the term analytics and the overloaded expectations about using analytics, the book demystifies analytics with an in-depth examination of concepts grounded in operations research and management science. ...

Understanding Your Users

Understanding Your Users
  • Author : Kathy Baxter,Catherine Courage,Kelly Caine
  • Publisher : Morgan Kaufmann
  • Release Date : 2015-05-20
  • Total pages : 568
  • ISBN : 0124046940
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Summary : This new and completely updated edition is a comprehensive, easy-to-read, "how-to" guide on user research methods. You'll learn about many distinct user research methods and also pre- and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams/customers, and getting your results incorporated into the ...

Design User Experience and Usability Theory Methodology and Management

Design  User Experience  and Usability  Theory  Methodology  and Management
  • Author : Aaron Marcus,Wentao Wang
  • Publisher : Springer
  • Release Date : 2017-06-28
  • Total pages : 792
  • ISBN : 0124046940
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Summary : The three-volume set LNCS 10288, 10289, and 10290 constitutes the proceedings of the 6th International Conference on Design, User Experience, and Usability, DUXU 2017, held as part of the 19th International Conference on Human-Computer Interaction, HCII 2017, in Vancouver, BC, Canada, in July 2017, jointly with 14 other thematically similar conferences. The total of 1228 papers presented at ...

Essentials of Digital Marketing

Essentials of Digital Marketing
  • Author : Kathryn Waite,Rodrigo Perez Vega
  • Publisher : Goodfellow Publishers Ltd
  • Release Date : 2018-02-26
  • Total pages : 256
  • ISBN : 0124046940
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Summary : This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a ...

HCI for Cybersecurity Privacy and Trust

HCI for Cybersecurity  Privacy and Trust
  • Author : Abbas Moallem
  • Publisher : Springer
  • Release Date : 2019-07-10
  • Total pages : 484
  • ISBN : 0124046940
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Summary : This book constitutes the thoroughly refereed proceedings of the First International Conference on HCI for Cybersecurity, Privacy and Trust, HCI-CPT 2019, which was held as part of the 21st HCI International Conference, HCII 2019, in Orlando, FL, USA, in July 2019. The total of 1275 papers and 209 posters included in the 35 HCII 2019 proceedings volumes ...

Social Commerce

Social Commerce
  • Author : Efraim Turban,Judy Strauss,Linda Lai
  • Publisher : Springer
  • Release Date : 2015-11-17
  • Total pages : 320
  • ISBN : 0124046940
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Summary : This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the ...

Advances in Artificial Intelligence IBERAMIA 2018

Advances in Artificial Intelligence   IBERAMIA 2018
  • Author : Guillermo R. Simari,Eduardo Fermé,Flabio Gutiérrez Segura,José Antonio Rodríguez Melquiades
  • Publisher : Springer
  • Release Date : 2018-11-08
  • Total pages : 520
  • ISBN : 0124046940
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Summary : This book constitutes the refereed proceedings of the 16th Ibero-American Conference on Artificial Intelligence, IBERAMIA 2018, held in Trujillo, Peru,in November 2018. The 41 papers presented were carefully reviewed and selected from 92 submissions. The papers are organized in the following topical sections: Knowledge Engineering, Knowledge Representation and Reasoning under Uncertainty., Multiagent Systems., ...

User Experience Practical Techniques Vol 1

User Experience  Practical Techniques  Vol  1
  • Author : Anonim
  • Publisher : Smashing Magazine
  • Release Date : 2012
  • Total pages : 212
  • ISBN : 0124046940
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Summary : Are you familiar with the term User Experience (UX) and the principles that determine a user-friendly website? If yes, then all you need to do is to learn some more useful techniques that will make your user interface designs even better! User Experience, Practical Techniques, Volume 1 features seven selected articles ...

Introduction to Electronic Commerce and Social Commerce

Introduction to Electronic Commerce and Social Commerce
  • Author : Efraim Turban,Judy Whiteside,David King,Jon Outland
  • Publisher : Springer
  • Release Date : 2017-04-23
  • Total pages : 435
  • ISBN : 0124046940
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Summary : This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video ...

Public History

Public History
  • Author : Thomas Cauvin
  • Publisher : Routledge
  • Release Date : 2022-05-19
  • Total pages : 290
  • ISBN : 0124046940
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Summary : The second edition of Public History: A Textbook of Practice offers an updated guide to the many opportunities and challenges that public history practitioners can encounter in the field. Historians can play a dynamic and essential role in contributing to public understanding of the past, and those who work in ...