Marketing the 21st Century Library

Written By Debra Lucas-Alfieri
Marketing the 21st Century Library
  • Publsiher : Chandos Publishing
  • Release : 14 May 2015
  • ISBN : 1780634544
  • Pages : 126 pages
  • Rating : 4/5 from 21 reviews
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Read or download book entitled Marketing the 21st Century Library written by Debra Lucas-Alfieri which was release on 14 May 2015, this book published by Chandos Publishing. Available in PDF, EPUB and Kindle Format. Book excerpt: Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. Includes web extras, tables, problem and solution exercises Contains extensive references to real-world examples of good practice Details practical examples and case summaries from leading libraries Explores the importance of marketing and promoting academic libraries Provides resources for readers to help create marketing plans

Marketing the 21st Century Library

Marketing the 21st Century Library
  • Author : Debra Lucas-Alfieri
  • Publisher : Chandos Publishing
  • Release Date : 2015-05-14
  • Total pages : 126
  • ISBN : 1780634544
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Summary : Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to ...

Collection Development and Management for 21st Century Library Collections

Collection Development and Management for 21st Century Library Collections
  • Author : Vicki L. Gregory
  • Publisher : American Library Association
  • Release Date : 2019-07-03
  • Total pages : 288
  • ISBN : 1780634544
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Summary : Packed with discussion questions, activities, suggested additional references, selected readings, and many other features that speak directly to students and library professionals, Gregory’s Collection Development and Management for 21st Century Library Collections is a comprehensive handbook that also shares myriad insightful ideas and approaches valuable to experienced practitioners. This ...

Reference and Information Services An Introduction 5th Edition

Reference and Information Services  An Introduction  5th Edition
  • Author : Linda C. Smith,Melissa A. Wong
  • Publisher : ABC-CLIO
  • Release Date : 2016-08-29
  • Total pages : 880
  • ISBN : 1780634544
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Summary : Thoroughly updated, this is the essential guide to one of the most fundamental fields in the library profession. It links you—and through you, your patrons—to the significant changes that have occurred in reference and information sciences with emphasis on the growth of digital content. • Provides a comprehensive text ...

Public Library Administration Transformed

Public Library Administration Transformed
  • Author : Karen Starr,Patrick Ragains
  • Publisher : Rowman & Littlefield
  • Release Date : 2018-09-18
  • Total pages : 290
  • ISBN : 1780634544
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Summary : As society struggles with issues related to the scope and effectiveness of government, librarians must ask, “How and why will communities support public libraries in the future?” This book covers public library administration in a comprehensive and detailed manner....

Fundamentals of Collection Development and Management Fourth Edition

Fundamentals of Collection Development and Management  Fourth Edition
  • Author : Peggy Johnson
  • Publisher : American Library Association
  • Release Date : 2018-07-23
  • Total pages : 432
  • ISBN : 1780634544
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Summary : Technical Services Quarterly declared that the third edition “must now be considered the essential textbook for collection development and management … the first place to go for reliable and informative advice." For the fourth edition expert instructor and librarian Johnson has revised and freshened this resource to ensure its timeliness and ...

Personal Librarians Building Relationships for Student Success

Personal Librarians  Building Relationships for Student Success
  • Author : Lynne Bisko,Heather Buchansky,Brian C. Gray,E. Gail Reese
  • Publisher : ABC-CLIO
  • Release Date : 2019-05-17
  • Total pages : 166
  • ISBN : 1780634544
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Summary : Experienced authors describe all aspects of a personal librarian program, including potential campus partners, diverse student populations, marketing approaches, technology integration, various assessment methods, and common pitfalls and how to avoid them. • Provides librarians with the background they need in personal librarian programming variations in order to implement a native ...

Library and Information Science in Developing Countries Contemporary Issues

Library and Information Science in Developing Countries  Contemporary Issues
  • Author : Tella, A.
  • Publisher : IGI Global
  • Release Date : 2011-11-30
  • Total pages : 335
  • ISBN : 1780634544
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Summary : The field of library and information science is experiencing significant and continued transformation as a result of advancements in digital technology. Adapting to new technologies is crucial for librarians and other information professionals, but there exists a particularly acute gap in technology adoption among developing countries. Library and Information Science ...

Marketing Your Library

Marketing Your Library
  • Author : Carol Smallwood,,Vera Gubnitskaia,Kerol Harrod
  • Publisher : McFarland
  • Release Date : 2014-01-10
  • Total pages : 231
  • ISBN : 1780634544
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Summary : Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with ...

Marketing Services and Resources in Information Organizations

Marketing Services and Resources in Information Organizations
  • Author : Zhixian George Yi
  • Publisher : Chandos Publishing
  • Release Date : 2017-09-20
  • Total pages : 154
  • ISBN : 1780634544
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Summary : With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important ...

Dismantling the Public Sphere

Dismantling the Public Sphere
  • Author : John Buschman
  • Publisher : Libraries Unlimited
  • Release Date : 2003
  • Total pages : 218
  • ISBN : 1780634544
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Summary : Buschman examines librarianship and the social and economic contexts in which the profession and its institutions operate....

The Expert Library

The Expert Library
  • Author : Karen Williams
  • Publisher : Assoc of Cllge & Rsrch Libr
  • Release Date : 2010
  • Total pages : 389
  • ISBN : 1780634544
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Summary : The Expert Library provides an overview of the changing dynamics entailed in recruiting and retaining academic library professionals for the 21st century and contains fresh thinking and insights into what will be required to ensure continued library relevance and success through its people....

Library Design for the 21st Century

Library Design for the 21st Century
  • Author : Diane Koen,Traci Engel Lesneski
  • Publisher : Walter de Gruyter GmbH & Co KG
  • Release Date : 2018-12-03
  • Total pages : 246
  • ISBN : 1780634544
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Summary : Library design in the 21st century has one common theme: collaboration is at the heart of innovation. Designing modern libraries is a complex process involving many stakeholders and participants. Libraries of all types work with an almost limitless range of constituent groups for input, buy-in and successful implementation. Securing support ...

Supervision and Management

Supervision and Management
  • Author : Marie Keen Shaw,Hali R. Keeler
  • Publisher : Rowman & Littlefield
  • Release Date : 2018-09-18
  • Total pages : 274
  • ISBN : 1780634544
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Summary : This book will help Library Support Staff (LSS) understand, support, and apply the basic principles of library supervision and management in their work on the topics of regulations and bylaws hiring, staff performance expectations, leadership and professional learning....

The Library Marketing Toolkit

The Library Marketing Toolkit
  • Author : Ned Potter
  • Publisher : Facet Publishing
  • Release Date : 2012-06-23
  • Total pages : 240
  • ISBN : 1780634544
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Summary : This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society ...

Reimagining Reference in the 21st Century

Reimagining Reference in the 21st Century
  • Author : David A. Tyckoson,John G. Dove
  • Publisher : Purdue University Press
  • Release Date : 2015
  • Total pages : 401
  • ISBN : 1780634544
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Summary : Libraries today provide a wider variety of services, collections, and tools than at any time in the past. This book explores how reference librarianship is changing to continue to help users find information they need in this shifting environment....