Knowledge Management for Sales and Marketing

Written By Tom Young
Knowledge Management for Sales and Marketing
  • Publsiher : Elsevier
  • Release : 03 May 2011
  • ISBN : 1780632649
  • Pages : 196 pages
  • Rating : 4/5 from 21 reviews
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Read or download book entitled Knowledge Management for Sales and Marketing written by Tom Young which was release on 03 May 2011, this book published by Elsevier. Available in PDF, EPUB and Kindle Format. Book excerpt: While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing. Develops a generic model for managing knowledge in sales and marketing environments Provides a handbook for line managers wishing to introduce knowledge management into their sales and marketing activities Written by a highly knowledgeable and well-respected practitioner in the field who is mentored by an recognised sales and marketing industry expert

Knowledge Management for Sales and Marketing

Knowledge Management for Sales and Marketing
  • Author : Tom Young,Nick Milton
  • Publisher : Elsevier
  • Release Date : 2011-05-03
  • Total pages : 196
  • ISBN : 1780632649
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Summary : While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models ...

Knowledge Management for Sales and Marketing

Knowledge Management for Sales and Marketing
  • Author : Tom Young,Nick Milton
  • Publisher : Unknown
  • Release Date : 2011
  • Total pages : 196
  • ISBN : 1780632649
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Summary : While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models ...

Knowledge Management Strategies for Business Development

Knowledge Management Strategies for Business Development
  • Author : Russ, Meir
  • Publisher : IGI Global
  • Release Date : 2009-09-30
  • Total pages : 446
  • ISBN : 1780632649
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Summary : "This book addresses the relevance of knowledge management strategies for the advancement of organizations worldwide"--Provided by publisher....

Knowledge Management in Practice

Knowledge Management in Practice
  • Author : Taverekere Srikantaiah,Michael E. D. Koenig
  • Publisher : Information Today, Inc.
  • Release Date : 2008
  • Total pages : 519
  • ISBN : 1780632649
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Summary : This is the third entry in an ambitious, highly regarded KM book series edited by T. Kanti Srikantaiah and Michael E. D. Koenig. Where Knowledge Management for the Information Professional (2000) offered information professionals an introduction to KM and Knowledge Management Lessons Learned (2004) assessed KM applications and innovations, Knowledge Management in ...

Knowledge Management for Process Organizational and Marketing Innovation Tools and Methods

Knowledge Management for Process  Organizational and Marketing Innovation  Tools and Methods
  • Author : O'Brien, Emma,Clifford, Seamus,Southern, Mark
  • Publisher : IGI Global
  • Release Date : 2010-09-30
  • Total pages : 308
  • ISBN : 1780632649
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Summary : "This book outlines different tools and technologies that can be applied depending on the type of innovation an organization desires, providing concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it"--Provided ...

ICICKM2008 5th International Conference on Intellectual Capital Knowledge Management and Organisational Learning

ICICKM2008  5th International Conference on Intellectual Capital  Knowledge Management and Organisational Learning
  • Author : Dr Kevin O Sullivan
  • Publisher : Academic Conferences Limited
  • Release Date : 2022-09-30
  • Total pages : 212
  • ISBN : 1780632649
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Summary : Download or read online ICICKM2008 5th International Conference on Intellectual Capital Knowledge Management and Organisational Learning written by Dr Kevin O Sullivan, published by Academic Conferences Limited which was released on . Get ICICKM2008 5th International Conference on Intellectual Capital Knowledge Management and Organisational Learning Books now! Available in PDF, ePub ...

Decision Making Support Systems Achievements and Challenges for the New Decade

Decision Making Support Systems  Achievements and Challenges for the New Decade
  • Author : Forgionne, Guisseppi A.,Gupta, Jatinder N. D.,Mora, Manuel
  • Publisher : IGI Global
  • Release Date : 2002-07-01
  • Total pages : 438
  • ISBN : 1780632649
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Summary : Annotation The book presents state-of-the-art knowledge about decision-making support systems (DMSS). Its main goals are to provide a compendium of quality chapters on decision-making support systems that help diffuse scarce knowledge about effective methods and strategies for successfully designing, developing, implementing, and evaluating decision-making support systems, and to create an ...

Customer Knowledge Management

Customer Knowledge Management
  • Author : Silvio Wilde
  • Publisher : Springer Science & Business Media
  • Release Date : 2011-01-04
  • Total pages : 143
  • ISBN : 1780632649
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Summary : Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part comprises several approaches ...

Encyclopedia of Knowledge Management Second Edition

Encyclopedia of Knowledge Management  Second Edition
  • Author : Schwartz, David
  • Publisher : IGI Global
  • Release Date : 2010-07-31
  • Total pages : 1730
  • ISBN : 1780632649
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Summary : Knowledge Management has evolved into one of the most important streams of management research, affecting organizations of all types at many different levels. The Encyclopedia of Knowledge Management, Second Edition provides a compendium of terms, definitions and explanations of concepts, processes and acronyms addressing the challenges of knowledge management. This ...

Knowledge Management in Organizations

Knowledge Management in Organizations
  • Author : Donald Hislop
  • Publisher : Oxford University Press
  • Release Date : 2013-01-31
  • Total pages : 284
  • ISBN : 1780632649
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Summary : This introductory level textbook critically reviews and analyses the key themes underpinning knowledge management in organisations. It presents the key debates in this area, including coverage of epistemologies of knowledge, managing and sharing knowledge, and learning and innovation....

Knowledge Management

Knowledge Management
  • Author : Murray E. Jennex
  • Publisher : IGI Global
  • Release Date : 2008-01-01
  • Total pages : 3442
  • ISBN : 1780632649
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Summary : Provides comprehensive, in-depth coverage of all issues related to knowledge management, including conceptual, methodological, technical, and managerial issues. Presents the opportunities, future challenges, and emerging trends related to this subject....

Strategic Management in the Knowledge Economy

Strategic Management in the Knowledge Economy
  • Author : Marius Leibold,Gilbert J. B. Probst,Michael Gibbert
  • Publisher : John Wiley & Sons
  • Release Date : 2007-06-27
  • Total pages : 355
  • ISBN : 1780632649
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Summary : Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as ...

Basic Strategy in Context

Basic Strategy in Context
  • Author : Neil Thomson,Charles Baden-Fuller
  • Publisher : John Wiley & Sons
  • Release Date : 2010-06-08
  • Total pages : 352
  • ISBN : 1780632649
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Summary : Basic Strategy in Context centres on real-world firms and managers by giving each chapter’s cases a higher weighting in importance and explanation than is normal. Given this emphasis on real-world as opposed to theoretical treatment the book enables the solving of practical business problems like those below. This emphasis ...

Challenges of Information Technology Management in the 21st Century

Challenges of Information Technology Management in the 21st Century
  • Author : Information Resources Management Association. International Conference
  • Publisher : IGI Global
  • Release Date : 2000
  • Total pages : 1227
  • ISBN : 1780632649
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Summary : As the 21st century begins, we are faced with opportunities and challenges of available technology as well as pressured to create strategic and tactical plans for future technology. Worldwide, IT professionals are sharing and trading concepts and ideas for effective IT management, and this co-operation is what leads to solid ...

Knowledge Management in Public Health

Knowledge Management in Public Health
  • Author : Jay Liebowitz,Richard A Schieber,Joanne Andreadis
  • Publisher : CRC Press
  • Release Date : 2018-10-03
  • Total pages : 230
  • ISBN : 1780632649
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Summary : Close collaboration across agencies and international borders is mandatory for public health officials. A powerful tool for sharing knowledge, knowledge management (KM) can help public health professionals quickly collaborate and disseminate knowledge for solving public health issues worldwide. The latest initiatives for reforming healthcare have put the spotlight on the ...