A Short Cut to Marketing the Library

Written By Zuzana Helinsky
A Short Cut to Marketing the Library
  • Publsiher : Elsevier
  • Release : 23 January 2014
  • ISBN : 1780631324
  • Pages : 108 pages
  • Rating : 4/5 from 21 reviews
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Read or download book entitled A Short Cut to Marketing the Library written by Zuzana Helinsky which was release on 23 January 2014, this book published by Elsevier. Available in PDF, EPUB and Kindle Format. Book excerpt: Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions. Brief description of classical planning and marketing techniques Easy to follow marketing tips geared to libraries and their offerings and working practices Encouragement for librarians to believe in their overall ability, and that they can make time for marketing, and that they will succeed

A Short Cut to Marketing the Library

A Short Cut to Marketing the Library
  • Author : Zuzana Helinsky
  • Publisher : Elsevier
  • Release Date : 2014-01-23
  • Total pages : 108
  • ISBN : 1780631324
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Summary : Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for ...

The Survival Kit For Libraries A Marketing Approach

The Survival Kit For Libraries  A Marketing Approach
  • Author : Dr. R.K. Bhatt
  • Publisher : K.K. Publications
  • Release Date : 2022-02-20
  • Total pages : 186
  • ISBN : 1780631324
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Summary : The Survival Kit For Libraries (A Marketing Approach) The present book deals with the study and application of Marketing Management in Library and Information Centers in ICT envi-ronment. There is no contradiction now a days in accepting the fact that the application of Marketing Management Principles, Methods and Techniques for ...

Managing Information Services

Managing Information Services
  • Author : Jo Bryson
  • Publisher : Routledge
  • Release Date : 2016-05-05
  • Total pages : 360
  • ISBN : 1780631324
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Summary : This fourth edition of Jo Bryson's highly regarded Managing Information Services has been thoroughly revised with an emphasis on innovation. Operating in a digital era, libraries must innovate to survive and grow. This means librarians having radical ideas which challenge the status quo, shifting strategic directions to change the way ...

Fundamentals of Collection Development and Management

Fundamentals of Collection Development and Management
  • Author : Peggy Johnson
  • Publisher : American Library Association
  • Release Date : 2014-03-21
  • Total pages : 554
  • ISBN : 1780631324
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Summary : In this sweeping revision of a text that has become an authoritative standard, expert instructor and librarian Peggy Johnson addresses the art of controlling and updating library collections, whether located locally or accessed remotely. Each chapter offers complete coverage of one aspect of collection development and management, including numerous suggestions ...

Libraries for Users

Libraries for Users
  • Author : Luisa Alvite,Leticia Barrionuevo
  • Publisher : Elsevier
  • Release Date : 2010-12-10
  • Total pages : 218
  • ISBN : 1780631324
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Summary : This book reviews the quality and evolution of academic library services. It revises service trends offered by academic libraries and the challenge of enhancing traditional ones such as: catalogues, repositories and digital collections, learning resources centres, virtual reference services, information literacy and 2.0 tools. Studies the role of the university library ...

The Accidental Library Manager

The Accidental Library Manager
  • Author : Rachel Singer Gordon
  • Publisher : Information Today, Inc.
  • Release Date : 2005
  • Total pages : 362
  • ISBN : 1780631324
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Summary : "Included are insights from working library managers at different levels and in various types of libraries, addressing a wide range of management issues and situations. Not to be missed: comments from library staff about the qualities they appreciate - and the styles and attitudes they find counterproductive - in their ...

Raising the Tech Bar at Your Library Improving Services to Meet User Needs

Raising the Tech Bar at Your Library  Improving Services to Meet User Needs
  • Author : Nick D. Taylor
  • Publisher : ABC-CLIO
  • Release Date : 2017-05-11
  • Total pages : 117
  • ISBN : 1780631324
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Summary : This book explains how librarians can capitalize on the growing interest and need of patrons for help with technology by expanding their library's tech services to build community engagement and support. • Offers librarians a new way to meet diverse users' needs and build community support • Provides librarians with a variety ...

The Australian Library Journal

The Australian Library Journal
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2008
  • Total pages : 212
  • ISBN : 1780631324
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Summary : Download or read online The Australian Library Journal written by , published by which was released on 2008. Get The Australian Library Journal Books now! Available in PDF, ePub and Kindle....

Video Marketing for Libraries

Video Marketing for Libraries
  • Author : Heather A. Dalal,Robin O'Hanlon,Karen L. Yacobucci
  • Publisher : Rowman & Littlefield
  • Release Date : 2017-08-01
  • Total pages : 194
  • ISBN : 1780631324
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Summary : Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries ...

Intentional Marketing

Intentional Marketing
  • Author : Carol Ottolenghi
  • Publisher : Rowman & Littlefield
  • Release Date : 2018-10-15
  • Total pages : 188
  • ISBN : 1780631324
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Summary : User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing....

Producing and Directing the Short Film and Video

Producing and Directing the Short Film and Video
  • Author : David K. Irving,Peter W. Rea
  • Publisher : Taylor & Francis
  • Release Date : 2006
  • Total pages : 402
  • ISBN : 1780631324
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Summary : Considered by some to be the definitive book on the subject, 'Producing and Directing the Short Film and Video' illustrates in detail all of the steps involved in preproduction, production, post-production, and distribution....

The Library Marketing Toolkit

The Library Marketing Toolkit
  • Author : Ned Potter
  • Publisher : Facet Publishing
  • Release Date : 2012-06-23
  • Total pages : 240
  • ISBN : 1780631324
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Summary : This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society ...

Encyclopedia of Library and Information Science

Encyclopedia of Library and Information Science
  • Author : Allen Kent,Harold Lancour,Jay E. Daily
  • Publisher : CRC Press
  • Release Date : 1975-01-01
  • Total pages : 512
  • ISBN : 1780631324
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Summary : "The Encyclopedia of Library and Information Science provides an outstanding resource in 33 published volumes with 2 helpful indexes. This thorough reference set--written by 1300 eminent, international experts--offers librarians, information/computer scientists, bibliographers, documentalists, systems analysts, and students, convenient access to the techniques and tools of both library and information science. Impeccably researched, ...

Marketing Library and Information Services International Perspectives

Marketing Library and Information Services  International Perspectives
  • Author : IFLA
  • Publisher : Walter de Gruyter
  • Release Date : 2006-01-01
  • Total pages : 435
  • ISBN : 1780631324
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Summary : The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a ...

Producing and Directing the Short Film and Video

Producing and Directing the Short Film and Video
  • Author : Peter W. Rea,David K. Irving
  • Publisher : Taylor & Francis
  • Release Date : 2010
  • Total pages : 399
  • ISBN : 1780631324
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Summary : "Producing and Directing the Short Film and Video, Fourth Edition, is the definitive book on the subject for beginning filmmakers and students. It clearly illustrates all of the steps involved in preproduction, production, postproduction and distribution and uses a unique two-fold approach to break down filmmaking from the perspectives of ...